About us


OWNER – Professor Ian Jeffreys PhD, FNSCA, FUKSCA, RSCC*E, PGCE, CSCS*D, ASCC,


Ian is an internationally renowned and award winning coach, educator and author and is regarded as a world authority in the development of speed & agility and conditioning for team sports, where his unique Gamespeed system and RAMP warm-up protocols have been adopted by a wide range of coaches and organisations. A former professional rugby player, where he played at the top level for 15 years, Ian is an Emeritus Professor in strength and conditoning, a visiting professor at a number on international Universities and consults extensively with several professional sports organisations. Ian has worked with athletes, clubs and sports organisations in over 20 countries around the world.

Ian is a Certified Strength and Conditioning Specialist (CSCS), and Certified Personal Trainer (NSCA-CPT) with the National Strength and Conditioning Association (NSCA) and has been re-certified with Distinction (*D) in both categories. He is an Emeritus Registered Strength and Conditioning Coach (RSCC*E) and was the NSCA’s High School Professional of the Year in 2006, the first time the award had ever been presented to a coach working outside the United States. This was awarded for his pioneering work in developing a Performance Academy for youth athletes which produced numerous international performers and championship teams. In July 2009 Ian was awarded a Fellowship by the NSCA, for his outstanding contributions to the industry. He was on the Board of Directors of the NSCA between 2016 and 2019 and was the organisation’s Vice President between 2018 and 2019. In July 2023, he was elected as the President Elect of the NSCA, to take up his position in July 2024.

Ian is a Founder member of the United Kingdom Strength and Conditioning Association and was a member of the Board of Directors from the organisation’s inception in 2004 through to 2013. With the UKSCA he is an Accredited Strength and Conditioning Coach (ASCC), an assessor for the organisation and a tutor for the UKSCA education workshops and is is an honorary fellow of the Association. He is on the advisory board to the Korean Strength and Conditioning Association, the Polish Strength and Conditioning Association and the Shanghai Sports Institute. In 2019 Ian was made a life member of the Polish Strength and Conditoning Association and in 2021 Ian was awarded a Career Achievement Award by the Strength and Conditoning Society, recognising his contribution to the profession of strength and conditioning.

Ian has authored/edited eleven books over 25 book chapters and over 100 strength and conditioning articles which have featured in the leading international Journals. He is the Editor of the UKSCA Journal, “Professional Strength and Conditioning” and is on the Editorial Board for the NSCA’s Strength and Conditioning Journal, and the Journal of Australian Strength and Conditioning. Ian is a much sought-after Conference Presenter and has given keynote presentations and hosted high performance workshops at a host of major conferences around the world.